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This Light & Hazy White Wheat Lager is an easy drinker by the makers or IC Light. The brand is bursting with saturated colour and an imperfect illustrative style that's indicative of an easy going, laid back brand. The style it self is a departure from my typical desire for detail which was a refreshing experience. The brief was to create scenes of summer that are exploding with vibrance and life. I wanted the can to appear larger than life so I took a deliberate approach to my concept by literally enlarging the can in its illustrated environment.   
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S K E T C H E S   / /   F I N A L
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-   I C   L I G H T    - 
M A N G O   b i l l b o a r d s
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-   I C   L I G H T    - 
T H E  M A N G O   C O N V O Y
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