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H E R O E S & V I L L A I N S B R E W I N G
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Located in Perth, Australia resides a brewery with a die hard love for rock n roll and creative beer making. Their passion for music and art led them on a new path, intending to rebrand their entire line of core beers with a more focused vision. I was asked to create characters that belonged to each beer, forming a line up of super powered outcasts and renegades that would be part of a band that you'd think twice about heckling.
I L L U S T R A T I O N // L A B E L D E S I G N // A N I M A T I O N
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D I R E C T I O N
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The intention wasn't only to tie-in the characteristics of the beers flavour profile into who the hero was, but also to have the chance to pay tribute to the brewery's real life heroes in the world of rock and roll. Inspiration wasn't hard to find with bands to be considered such as The Queens of the Stone Age, Slayer, The Rolling Stones and Aerosmith.
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